TRENDS
Korean Budget Coffee Chains Expand Abroad as Domestic Market Tightens
Ediya and rivals look to Southeast Asia and beyond, leveraging Korean cultural appeal as home market saturation and rising costs squeeze profitability.
Jun-ho Seo · 4 min
Hotels, tables, destinations and spending shifts across Asia's travel economy.
Ediya and rivals look to Southeast Asia and beyond, leveraging Korean cultural appeal as home market saturation and rising costs squeeze profitability.