Every BriefAsia story tagged Brand Strategy, newest first.
The Alibaba cross-border platform showcased nine Chinese brands at IFA 2026, signalling a transition from pure marketplace to brand accelerator as cross-border economics evolve.
The Japanese snack giant's cost-saving packaging experiment reveals how deeply color psychology shapes consumer appetite across Asia's food markets
The smartphone maker has ceased production for the Chinese market, with parent company Oppo pivoting to OnePlus for its home market strategy while redirecting Realme resources overseas.
Sportswear giant redirects e-commerce to branded channels as domestic competitors continue to erode market share
The coffee giant adapts its China locations as local preferences shift beyond the American coffeehouse model it introduced a decade ago
