Design Business

Research Is Architecture: Jenchieh Hung on Running a Practice That Pays for Its Own Curiosity

Before he opened a studio, Professor Jenchieh Hung, the co-founder and principal architect of HAS design and research asked himself what he would do if no projects came. In his own words, here is the model that answer produced: how research is funded, how cost is controlled through the specification, and what clients are really asking when they hesitate.