Tim Ho Wan Plans 32 Stores in Taiwan by 2030

Franchise-Led Push in Key Market

Tim Ho Wan will expand its Taiwan footprint from 16 to 32 stores by 2030, according to Jollibee Group, marking one of the dim sum brand's most aggressive regional buildouts since the Philippine fast-food conglomerate completed its acquisition in January 2025.

The expansion hinges on Hoyii Life, Tim Ho Wan's exclusive franchisee in Taiwan, which will handle both company-owned development and sub-franchise arrangements. Collins Co. Ltd., a Taiwan-listed diversified group, recently became the majority shareholder of Hoyii Life, injecting capital and operational capacity to support the four-year rollout.

Taiwan represents one of Tim Ho Wan's strongest franchise markets outside Hong Kong. The brand, founded in 2009 and known for making Hong Kong-style dim sum accessible at mass-market price points, currently operates more than 80 locations globally across multiple countries.

Chinese Cuisine Platform for Jollibee

Richard Shin, chief executive officer of Jollibee Foods Corp. International and global chief financial and risk officer of Jollibee Group, positioned the Taiwan expansion as a blueprint for scaling Tim Ho Wan through capable franchise partners in markets where demand for authentic Asian dining remains robust.

"Tim Ho Wan gives Jollibee Group a distinctive platform in Chinese cuisine, anchored by a globally recognized brand, proven menu offerings and opportunities for disciplined, market-relevant expansion," Shin said.

Jollibee Group, which operates 20 brands across more than 10,400 stores and cafés in 33 countries, sees Tim Ho Wan as a long-term growth engine in the Chinese cuisine segment. The company completed the transfer of ownership and management of Tim Ho Wan in January 2025, adding the Hong Kong brand to a portfolio that includes Jollibee, Chowking, and Yonghe King.

New Format Pilots and Mobile Consumers

Tim Ho Wan plans to pilot new store formats in Taiwan designed to reach increasingly mobile urban consumers. Lee Yeong Sheng Lee, chief executive officer of Tim Ho Wan, indicated the Taiwan market will serve as a testing ground for concepts that could be adapted to other regions.

"The new concept store format we plan to pilot in Taiwan is designed to reach increasingly mobile consumers and generate learnings that can support Tim Ho Wan's growth in other markets," Lee said.

The brand's expansion comes as Asian quick-service and casual dining chains compete for real estate and consumer spending across Greater China and Southeast Asia. Taiwan's dense urban centers, established dim sum culture, and relatively high per-capita spending make it an attractive market for format experimentation.

Franchise Model as Regional Blueprint

The Taiwan buildout reflects Jollibee Group's broader strategy of leveraging franchise partnerships to accelerate international growth without the capital intensity of fully owned networks. By working with well-capitalized local partners, the company can adapt menus, store formats, and pricing to regional preferences while maintaining brand consistency.

Collins Co. Ltd.'s entry as majority shareholder of Hoyii Life strengthens the franchise platform's ability to secure prime locations, hire staff, and manage supply chains at scale. The partnership also allows Hoyii Life to support sub-franchisees, extending the brand's reach beyond metro areas into secondary cities where direct ownership may be less efficient.

Taiwan's regulatory environment and mature retail infrastructure provide a stable foundation for rapid expansion. The island's consumer base, familiar with Hong Kong culinary traditions and comfortable with both dine-in and takeaway formats, aligns well with Tim Ho Wan's value proposition of high-quality dim sum at accessible prices.

As Jollibee Group integrates Tim Ho Wan into its multi-brand portfolio, the Taiwan expansion offers a near-term case study in whether the dim sum concept can achieve the store density and unit economics that have made Jollibee and Chowking dominant players in the Philippines and other Southeast Asian markets. The next four years will test how well the brand translates franchise momentum into sustained profitability and market share across a competitive dining landscape.