Perspectives·Aug 5, 2026
Why Mundo Asia Hires Graduates With Zero Experience, and Wins
After 26 years in Asian travel, most of them spent working alongside seasoned professionals, Lucas Pham stopped hiring them. The founder and CEO of Hanoi-based Mundo Asia Tours now recruits fresh graduates with no industry experience, trains them for two months, and watches them outperform veteran hires. He speaks to BriefAsia about his contrarian talent playbook, and about why Vietnam may be Asia’s most underrated exporter of services.
By Simon Ng · 5 min ·