Travel & Dining·Aug 20, 2026
Vietnam’s Tourism Boom Outruns Its Earnings as Industry Is Urged to Put Value Before Volume
Arrivals have risen almost sixfold since 2022 and hotel revenue growth leads Southeast Asia, yet receipts per visitor have fallen further than anywhere else in the region. At a conference in Da Nang on Thursday, regulators, data providers and operators set out what a value-led 2027 would look like.
By Simon Ng · 11 min ·
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